The Brief:
A design brief focused on crafting an immersive visual identity, branding, and intuitive UI/UX for an officially licensed NBA augmented reality basketball game designed for mobile devices.
Working closely with the game’s producers, I was responsible for developing the complete visual identity, branding, and user experience for an officially licensed augmented reality NBA basketball game. My role encompassed creating dynamic branding concepts, intuitive menu graphics, engaging user interface elements, and comprehensive design solutions, laying the groundwork for the game’s successful development and subsequent presentation to the NBA.
The designs I produced effectively illustrate the entire player journey, capturing everything from initial engagement at the home screen to immersive progression through geolocated AR mini-games. Each stage was thoughtfully crafted to enhance user interaction, motivating players to achieve key milestones such as unlocking new NBA athletes and discovering unique digital collectibles.
Inspired by the vibrancy, energy, and excitement inherent in basketball culture and the NBA’s iconic visual identity, I ensured each element remained visually impactful while maintaining clarity in presenting the game’s core mechanics. My designs focused on balancing aesthetic appeal with intuitive functionality, ultimately aiming to create an engaging, authentic, and memorable experience for basketball enthusiasts and gamers alike.
The design:
About NBA Move Sports:
NBA Move Sports is a game concept from PlayFusion for an officially licensed, socially driven augmented reality blended NBA basketball game for mobile devices. The game seeks to blend AR, geographical tracking and social elements to deliver a unique experience for NBA basketball fans everywhere.
