The Brief:
Project brief calling for the creation of a distinctive logo design for Streetwise Law, a London-based not-for-profit organisation.
Inspired by iconic UK street signs and urban stencil graffiti, this logo employs a bold sans-serif typeface with varied weights for visual impact. The design creatively emphasizes the stylised ‘st’ and ‘is’ within ‘Streetwise’ to enhance memorability. Accompanying taglines: ‘educate,’ ‘inform,’ and ’empower’, clearly articulate the core values and mission of the brand.
Additionally, a complementary square version of the logo was designed for scenarios where a horizontal format isn’t practical, such as digital applications. This alternative design cleverly incorporates the initials ‘S,’ ‘W,’ and ‘L’ into a stamp-like mark, subtly referencing London’s SW1 postal code.
The design:
About Streetwise Law:
Established in June 2014 Streetwise Law is a not for profit community educational project based in London. Then run law workshops for young people presented by an experienced criminal barrister. They educate, inform and empower young people by teaching them about the criminal laws which are most relevant to them. Some of the topics they cover include: Stop & Search, Girls & Gangs and Domestic Violence.
