Blank is […] campaign

Create a global awareness campaign around the topic of data erasure—something bold, simple, and thought-provoking. Working closely with internal stakeholders and a creative agency, the aim was to reimagine and repackage existing marketing content under a single, campaign-led concept: Blank is…

Working with the Campaign Manager and Digital Marketing Manager at Blancco, as well as global marketing agency April 6, we shaped the campaign. We developed the concept of establishing a new campaign visual identity that could be applied consistently across different channels and formats.

Once the concept was in place, I applied the campaign design across a wide range of deliverables. This included digital ads, social banners, downloadable PDFs, email headers, and a dedicated set of campaign landing pages. My focus was on ensuring that every piece of content felt part of the same system—recognisable, flexible, and aligned with the campaign’s visual tone and message.

Blank is now sits at the heart of Blancco’s marketing activity around data erasure. From paid media to gated content, every element ties back to a shared visual and strategic foundation. The pages and assets are live on the Blancco site and continue to support demand generation and brand awareness across global markets.