The Brief:
This project focused on integrating Blancco’s new brand tagline into a flexible, polished logo lockup that could work confidently across both print and digital environments.
The lockup needed to function in two orientations: horizontally, for use in standard layouts and video end frames, and vertically, for stacked or space-constrained applications. I designed both configurations to maintain visual balance and ensure clarity of the tagline, regardless of context or scale.
The tagline was also translated into French, German, Korean and Japanese, so typographic consistency and alignment were key. The lockups had to remain strong and legible even with language changes, requiring careful attention to weight, spacing and hierarchy.
The final lockups extend the Blancco brand toolkit, reinforcing its strategic messaging and supporting more consistent, recognisable use across global platforms.
The design:
In addition to the static logo system, I created a subtle motion version for screen and video use. The animation introduces each phrase of the tagline in sequence, using smooth transitions and gentle emphasis to reflect the brand’s tone — confident, professional, and forward-thinking — while giving each message space to resonate.
About BLancco:
Blancco Technology Group is a leading global provider of data erasure and mobile device diagnostics. Trusted by thousands of organisations worldwide, Blancco delivers secure, compliant, and automated solutions for data sanitisation across IT assets and mobile devices. With a strong focus on innovation, Blancco helps enterprises, governments, and service providers maintain data integrity, reduce risk, and achieve greater IT efficiency.
