The Brief:
For this project with Blancco Technology Group, I developed a comprehensive, scalable brand system that balances corporate precision with visual approachability.
Creating a set of brand guidelines is about more than rules – it’s about building clarity, consistency, and confidence across every touchpoint. The brief was to bring structure to a growing collection of brand assets, while also evolving the visual identity to feel more cohesive across global markets. This included refining logo usage, setting clear typography hierarchies, building out a flexible colour system, and defining consistent use of illustration, photography and iconography.
I approached the guidelines as a tool, not just a document – something intuitive and practical that could support everyone from designers and marketers to external partners. The final product is detailed but accessible, covering everything from tone of voice to digital layouts, ensuring that Blancco’s brand is applied with consistency and purpose worldwide.
About Blancco:
Blancco Technology Group is a leading global provider of data erasure and mobile device diagnostics. Trusted by thousands of organisations worldwide, Blancco delivers secure, compliant, and automated solutions for data sanitisation across IT assets and mobile devices. With a strong focus on innovation, Blancco helps enterprises, governments, and service providers maintain data integrity, reduce risk, and achieve greater IT efficiency.
