Warhammer Champions: Website Design

The Brief:


This design brief focused on modernising and enhancing the homepage experience for the Warhammer Age of Sigmar: Champions website. The goal was to introduce a more immersive, visually rich layout that better communicated updates and game content while maintaining clarity and ease of navigation for returning users and new players alike.

The updated homepage design leverages key artwork from recent expansions to deepen the thematic immersion and reinforce brand continuity. At the top of the page, a bold hero section features the latest or most important news item, accompanied by strong visuals and a call-to-action to explore further. Below this, a modular news grid showcases additional updates in a cascading format, presenting announcements, expansions, and event recaps in order of relevance. The layout balances dramatic visuals with editorial structure, blending fantasy-inspired flourishes with functional UX decisions.

The design also introduces a refined navigation system for improved user flow across desktop and mobile, alongside a newly conceived “Getting Started” section. This area visually introduces key gameplay components like Champion Cards, Action Cards, and the Playmat—using rendered images, intuitive numbering, and clean composition to guide newcomers through the basics in a way that feels engaging and informative.

This homepage refresh was intended as a foundation for broader site-wide updates, establishing a consistent visual and interactive language for the Warhammer Champions brand online.

About Warhammer Champions:

Warhammer Age of Sigmar: Champions is an officially licensed tactical trading card game available both physically and digitally on Steam, Nintendo Switch and mobile devices. Players choose from 4 unique alliances and use must use their tactical prowess to build an unstoppable force. Deploy units and unleash deadly magical abilities, while completing quests to earn blessings from the gods and seize control of the Mortal Realms.