The Brief:
Project brief calling for the creation of a distinctive logo design for BlinkPipe’s product: BlinkPipe HUB. The goal was to produce a logo that clearly communicates the product’s purpose within the broader BlinkPipe ecosystem while standing out as a unique visual identity in the telecommunications sector.
Utilising existing branding colours and elements, this design integrates the ‘b’ from the BlinkPipe logo alongside a speech bubble containing the typographic element ‘HUB.’ The speech bubble visually signifies the company’s telecommunications expertise, while the connected typography of ‘HUB’ represents the seamless connectivity and integration offered by the product. The bold, clean type combined with rounded forms gives the logo a modern, tech-forward appearance while maintaining approachability.
Careful attention was paid to the balance and contrast of the logo elements to ensure clarity and recognisability at all sizes. The speech bubble element also functions as a visual cue for communication and collaboration, key attributes of the BlinkPipe HUB experience.
The logo was created in two versions for versatility: one optimised for white backgrounds and another adapted for dark backgrounds, featuring inverted colours to ensure readability across digital and print applications.
The design:
About BlinkPipe:
BlinkPipe simplifies business communication by enabling effortless video calling. By simply connecting their camera to a TV and conference phone, users instantly experience HD video calls. BlinkPipe uniquely enhances traditional landline calls with HD video, while the BlinkPipe HUB extends functionality to facilitate group video conferencing across room systems, computers, smartphones, and tablets.
