The Brief:
Packaging design brief for the officially licensed Warhammer Age of Sigmar Champions: Warband Series 02 expansion. Introducing two dynamic warbands from Chaos and Destruction alliances, this expansion enhances gameplay with strategic depth and visual flair. The design distinctly differentiates Series 02 while aligning with existing branding and visual style.
The packaging prominently features captivating card art from the two new warbands: Zarbag’s Gitz and Eyes of the Nine. In close collaboration with the Senior Artist, I created a vibrant and dynamic composition showcasing the champions and their respective warband characters. This involved meticulous masking, editing, and compositional arrangement of original card artwork, ensuring each faction stood out vividly on the packaging.
Reflecting continuity with the previous Warband series while establishing a unique identity for Series 02, the design employs a darker, richer color palette. This aesthetic decision effectively differentiates the packaging on retail shelves and appeals directly to the target audience. Attention to detail was maintained throughout, adhering rigorously to the specified print guidelines.
Additionally, to facilitate promotional efforts and generate excitement prior to release, I developed a detailed, high-quality 3D render of the packaging in Photoshop. This render highlights the intricate artwork and the bold, thematic design, effectively capturing consumer attention in marketing and promotional campaigns.
The design:
About Warhammer Champions:
Warhammer Age of Sigmar: Champions is an officially licensed tactical trading card game available both physically and digitally on Steam, Nintendo Switch and mobile devices. Players choose from 4 unique alliances and use must use their tactical prowess to build an unstoppable force. Deploy units and unleash deadly magical abilities, while completing quests to earn blessings from the gods and seize control of the Mortal Realms.
