The Brief:
Project brief calling for the creation of a distinctive, stylised logo design for The Hope Programme, a charitable mental health organisation.
Central to this design brief was the incorporation of a spiral motif, symbolising personal growth and progression throughout the programme. Additionally, a blue colour palette was specifically chosen to resonate with the healthcare sector and convey trust, reliability, and calm.
The final logo design effectively communicates the friendly, supportive, and personalised nature of The Hope Programme. Bespoke hand-drawn typography complements the spiral illustration, creating a uniquely welcoming and approachable visual identity tailored precisely to the organisation’s ethos.
The design:
About The Hope Programme:
The Hope Programme is a charitable organisation involved within the Mental Health Sector based at Coventry University. They aim to educate, inform, inspire and make a difference in the world by improving others’ quality of life and confidence in order to achieve their individual goals.
