I’m a graphic designer and design leader with over a decade of experience shaping brand identity, digital design and creative direction across technology, gaming and agency environments.

Most recently I was Brand & Design Lead at Blancco Technology Group, a global SaaS company, where I led the evolution of the brand across every region, directed the redesign and launch of a multi-language corporate website, and shaped UI/UX direction for customer-facing product interfaces. I also produced investor and acquisition materials that supported the company’s sale to American private equity firm Francisco Partners, so I understand first-hand how design work connects to commercial outcomes at the highest level.

Before that, I helped shape visual identity and brand direction across original and licensed game IPs at PlayFusion, including high-profile licensed brands such as the NBA, Pokémon and Warhammer, and worked on everything from game UI to exhibition and event design. That range, moving between fast-moving SaaS product work and consumer entertainment brands, is part of what I bring to a new role: I adapt quickly to a sector’s audience and constraints without losing sight of what makes design commercially effective.

My broader background spans technology, gaming, fintech, education and pharmaceuticals, working with organisations from early-stage startups to established global brands, both in the UK and internationally, on projects delivered across the United States, Singapore, Japan, Korea and Europe. Much of this work has required localisation, with design and messaging adapted into Japanese, French, German and Korean, alongside close collaboration with regional teams and agencies.

My skills cover the full range of brand and digital design: identity systems, campaign and web design, UI/UX, design systems and motion graphics, underpinned by strong stakeholder management and the ability to work directly with C-suite and cross-functional teams to keep creative output aligned with business goals.

For me, good design isn’t just about how something looks. It’s about clarity, usability and building trust with the audience it’s speaking to, whether that’s a SaaS customer, a games community, an investor or a colleague in another market.